Finch & Beak is now SLR Consulting, a global organization that supports its clients on setting sustainability strategies and seeing them through to implementation.
We invite you to check out the SLR website, so you can see the full potential of what we offer, from sustainability strategies to implementation covering Climate Resilience & Net Zero, Natural Capital & Biodiversity, Social & Community Impact, Responsible Sourcing and more.
The main question here is if the market is ready for driving electric cars? Finch & Beak and GFK Panel Services initiated the Ecomobiel Monitor. The Ecomobiel Monitor is an extensive research on mobility issues under 10.000 people in the Netherlands. According to the results, the market can be segmented to the group of consumers that are interested in electric vehicles. 9% of the respondents sees itself as innovator and another 20% is early adopter. In many cases, these groups consist of educated, entrepreneurial people that care for the environment.
Also companies are looking for an opportunity to differentiate themselves from their competitors by using sustainable mobility. Innovation and environmental awareness are key issues that can lead to more consumer commitment, increased brand reputation and more cost savings.
In order to actually accelerate the market, frontrunners need to be united in a stakeholder coalition that lead to successful implementation of sustainable mobility. This creates visibility towards a tipping point where sustainable mobility is embraced by the mass.
There are plenty examples of successful coalitions. TNT initiated the citylogistics program in Milan to transport the goods from and to fashion store Gucci with electric Iveco’s. In Brussels, TNT created a coalition with the municipality and Ecopostale to deliver mail using special ‘mailbikes’ instead of polluting cars.
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